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Privacy policy

Effective from 01.05.2020
The Privacy Policy governs the processing of personal data and the use of cookies on the website of Matu Lastekaubad OÜ https://mudelauto.ee (hereinafter the website).

TERMS
Processing of personal data is any activity - collection, processing, storage, correction or deletion of data - that is performed on the personal data of the user of the website (hereinafter referred to as the user).

Users are all persons who visit the website, consume services or transmit information to Matu Children's Shops. For example, reading articles, subscribing to services or contacting Matu Children's Shops by e-mail.

Services are all products and services offered by Matu Children's Shops, both free and for a fee.

PROCESSING OF PERSONAL DATA
By using the Website, the user consents to the processing of his/her data in accordance with these Privacy Policy.

Matu Children's Goods collects the following personal data of users through the Website in the ways described below:

User's e-mail address - when the user subscribes to a mailing list or sends an e-mail;
when subscribing to a mailing list or subscribing to a newsletter or sending a request for information;
Website traffic statistics - using Google Analytics, Facebook Pixel.
USE OF PERSONAL DATA
Matu Children's Goods uses personal data:

To provide a service to the user, for example, to enter into and perform a contract, to communicate with the user, to send invoices;
to send notifications to the user's e-mail address about new articles, services and promotions, but only with the user's prior consent.
Matu Children's Goods uses website traffic statistics to improve the website user experience and for more effective marketing.

The user has the right at any time to object to the processing of his/her personal data, unless this is necessary for the fulfilment of a contractual requirement, including the provision of a service.

TRANSFER OF PERSONAL DATA TO THIRD PARTIES
A third party is a contractual partner of Matu Children's Goods who processes personal data and through whose product or service Matu Children's Goods provides services to the user. Matu Lastekaubad transfers the personal data necessary for the execution of payments to the processor Maksekeskus AS."

Matu Lastekaubad may use third parties for its day-to-day operations who provide:

E-mail transmission and management system,
Website hosting,
analysis of website usage statistics,
social media usage and analysis of social media statistics,
use of accounting software.
In addition to the third parties referred to in the previous point, Matu Children's Goods transfers the user's personal data to its partners. This is only to the extent necessary for the provision of the service to the user.

STORAGE AND SECURITY OF PERSONAL DATA
Matu Lastekaubad will store personal data for as long as it is necessary for the purpose for which it is collected or as required by law. For example, accounting data is stored for 7 years from the end of the financial year, while the e-mail address on the mailing list is stored until the user expresses the wish to remove it from the list.

Matu Children's Goods takes all reasonable measures to protect the personal data processed. Access to modification and processing of personal data is restricted to authorised persons only, and personal data of all users is treated as confidential information.

USER RIGHTS
The User has the right at any time:

to request access to his/her personal data;
To have access to his/her personal data; to request the rectification, integration or deletion of his/her personal data under the conditions provided for by law;
Request the restriction of the processing of personal data;
Request the transfer of personal data.
In order to exercise these rights, the user must send a request to this effect to info@matulatekaubad.ee by e-mail.

If the user is a member of the Matu Children's Goods mailing list, he/she can remove himself/herself from the mailing list and unsubscribe from further correspondence via the link at the end of the e-mail.

In order to restrict the use of cookies, the user can make the appropriate settings in his/her browser.

If the User believes that his/her rights have been infringed in the processing of personal data, he/she has the right to contact the Data Protection Inspectorate.

MISSIONS
The Matu Children's Goods website uses cookies in order to provide a better user experience and more effective marketing and to collect usage statistics.

By using the Matu Children's Goods website, the user agrees to the use of cookies as described in this policy.

A cookie is a small text file that is automatically stored by the browser on the device used by the user. Cookies may be created by different service providers, such as Google and Facebook. Cookie files are not dangerous for your computer.

Persistent cookies, which remain permanently in the cookie file on the user's computer. They may be used, for example, to recognise the user as a repeat visitor to a website and to adapt the content of the website to the user's needs or to collect statistical data.
Session cookies are temporary and disappear when the user leaves the website or closes their browser. Session cookies may be used to enable certain features of the website, such as requesting a service or product, etc..
Cookies are used to collect information about how the website is used in order to make it more personal and user-friendly for users. In addition, cookies help to collect user statistics that allow the performance of the website to be measured and improved, and provide the basis for effective marketing activities.

Users are deemed to have accepted cookies if their browser settings allow cookies. In many cases, browsers allow cookies to be stored on the device by default. Users can disable or delete cookies on their device by changing the settings on their browser. If cookies are not used, the website may not function properly. Instructions on how to delete and set cookies in your browser can be found, for example, in Chrome, Internet Explorer.

Matu Children's Goods uses Google Analytics to gather usage statistics, collecting data on sub-pages visited, time spent on the site, number of visits, devices used, entry channels and other statistics.

However, Google Analytics may also collect data on user activity without using cookie files. In order to prevent Google Analytics from using the data, the user can install a Google Analytics opt-out application on his or her device: the Google Analytics opt-out browser extension.

For more information about Facebook Ads and Facebook Pixel, please follow the links below.

CHANGES TO THE PRIVACY POLICY
Matu Children's Goods reserves the right to modify the Privacy Policy unilaterally and without prior notice in order to ensure compliance with the law. The latest version of the Privacy Policy is always available on the website.

For any questions regarding the Privacy Policy and data processing, please contact us at info@mudelauto.ee.